The Swiss retail sector is under pressure owing to changing consumer behaviour. Digitalisation is changing the way people consume. This year's Shopping Center Forum, held on 4-5 May at the Hotel Radisson Blu at Zurich Airport, was dedicated to this key trend and addressed the future of retail. After the event, Flughafen Zürich AG organised a study tour during which the three retail centres at Zurich Airport were introduced: the Airport Center, which serves the local market, the Airside Center, which is geared to travellers, and the new destination THE CIRCLE.
In an area covering 180,000 m², THE CIRCLE will form an innovative destination that will generate synergies. With all the bustle of an international trading centre, it will become a focal point for business and lifestyle as well as for brands, medicine, education, culture and entertainment, hotels and congresses. The Brands & Dialogue module offers companies the possibility to bring all the facets of their brands to life in multi-functional spaces. The focus will be on the desire to present products, tell stories, exchange views with customers, media representatives and opinion-shapers and other stakeholder groups, and to create a communicative, service-oriented venue offering a high-quality experience.