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The successful e-commerce company Farfetch recently opened a small retail revolution base in Browns, a boutique in the east of London. The “Store of the Future“ shows its customers a futuristic and technically sophisticated shopping experience.


The shopping experience sounds very promising and is one-of-a-kind worldwide. The software developed specifically for this on the Farfetch API (application programming interface) platform will definitely set new standards in retail. For example, RFID technology on the clothes rails is used to log which pieces are examined and taken into the changing room. The smart mirror technology then presents the customer with their personal wish list based on that data.
And there’s more: an instant in-store wish list enables customers to catalogue their favourite pieces, and a simple payment and check-out procedure rounds out the worthwhile visit to the “Store of the Future“. The concept is modular and tailored in terms of the interior and technology, meaning that the brands and boutique partners can choose the components that make most sense for them and their business model.

About Farfetch:
Farfetch is an e-commerce platform for luxury goods. At, customers can shop for the products of over 700 boutiques and fashion brands worldwide online. Besides, the Farfetch Group also includes Farfetch Black & White and the “Store of the Future”. In April of this year, the company launched the “Store-to-Door in 90 Minutes” service in ten cities on four continents in cooperation with luxury fashion house Gucci, and in June it announced its collaboration with renowned publisher Condé Nast.
Farfetch is supported by world-famous technology and luxury firms such as IDG Capital Partners, Temasek, Eurazeo, DST Global, Index Ventures, Vitruvian Partners and Condé Nast International.