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Brands & Dialogue

THE CIRCLE makes one-of-a-kind brand experiences possible with modular stores and showrooms.
As stores for stories, these become a social meeting place, a physical touchpoint for customer interaction and thus live up to higher expectations in terms of customer retention.

Brands & Dialogue

NOW OPEN

Discover the new variety of shopping options.

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omega

Omega – ahead of its time

In the Brands & Dialogue module, the Swatch Group presents an 800 m² Brand House for Omega timepieces.

jelmoli

Jelmoli

Visit Zurich’s premium department stores at the airport. At Jelmoli you will find your own personal piece of luxury.

anecdote

ANECDOTE

ANECDOTE is a store and a story. Discover the unexpected shopping experience. The range of brands is constantly changing and provides attractive offers in limited quantity.

laederach

LÄDERACH – CHOCOLATIER SUISSE

Family company Läderach offers chocolate-lovers a wide product range of artisanal chocolate specialities – produced fresh daily in the foothills of the Glarus Alps.
Customers can visit the renovated shop with its innovative new design and choose from over 20 varieties of original FrischSchoggi™ and our range of exclusive pralines and truffles. Although each one of Läderach’s products is something truly unique, they all have one thing in common: they are made by hand from the finest ingredients with a great deal of attention to detail.

Sapori d'Italia

Sapori d’Italia brings the Italian way of life to THE CIRCLE

The aroma of freshly baked bread and focaccia, cheese and prosciutto cut in front of your eyes, and delicious espresso with a golden-brown “crema” from an Italian piston espresso machine. Mamma mia, che buono! Sapori d’Italia will take you on a culinary journey to Bella Italia. On the way, find the right gift – a good bottle of vino or fresh pasta – Italy is so close at THE CIRCLE. And the lounge on the upper floor is a great place to linger, work or simply enjoy the moment. Italia, e basta.

Racing Unleashed

Racing Unleashed

Racing Unleashed is fully invested to the world of eSports. With its specially designed and produced simulators in F1-style, the company offers the general public access to motorsports in its own racing lounges. The eSports experience with Racing Unleashed is sustainable, safe and offers the maximum fun factor.

victoria

VICTORIA APOTHEKE ZURICH – Pharmacy & health concept store

The company owned by the Egloff family operates both at three locations in the city centre – it has had a store on Bahnhofstrasse since 1880 – and online through Pharmaworld.com. The 260m² store at THE CIRCLE combines both the conventional part of the international pharmacy – with a wide range of medications and a show laboratory where individually created formulas are prepared – as well as a range of alternative natural products.

avec

CONVENIENCE CONCEPT AVEC

avec is Valora's convenience concept with a varied range of products prepared freshly every day, including sandwiches and baked goods, fruit cups, salads, the stores also offer other foodstuffs, household and kiosk goods. The avec store’s wide range of fresh products for immediate consumption is on offer from early until late, 365 days a year.

DLUX

DLUX HAIR

DLUX HAIR driven by it's founder and creative director has arrived at THE CIRCLE in order to offer the visitors the touch of luxury in hair style.

ts

THE SQUARE – NEW MOBILITY HUB

A competence center for new sustainable individual mobility. Experience the AMAG brands and services at first hand.

cermony

cermony

The Day SPA offers moments of natural bliss. The natural cosmetics developed and manufactured by cermony (100% Swiss handmade), are effectively used in the treatments and can also be purchased in the relaxing ambience. cermony offers massages, facials, hair removal by sugaring and waxing to manicures, pedicures and Kneipp wraps.