Brands & Dialogue

Brands & Dialogue

Welcome to the new stores. Maximum flexible space in prominent locations, with new opportunities for showcasing brands.

Brands & Dialogue

Arrive as a customer, leave as a fan

Ideas, interaction, inspiration – a new way to stage and experience brands: welcome to the customisable store spaces in a prime location.  

Von der Marke zum Erlebnis

From brand to experience

Digitalisation is changing consumer behaviour and how people interact with each other. The "brand experience" is becoming increasingly important. With its modular stores, showrooms and "corporate embassies", THE CIRCLE is well placed to meet the increasing drive to gain and retain customer loyalty.

Stores for stories

Modular stores, showrooms and corporate embassies: innovative retail spaces are situated in prominent locations on the main level along the lanes and squares. They extend over several floors and allow for maximum flexibility when allocating space – creating the optimum freedom for individual design.

Flagship stores  // 206239034

Flagship stores

Representational spaces for brands and companies for presenting your whole range and all the facets of your brand.

Brand Showcase // 208557259

Brand showcase

Multifunctional areas can be used to exhibit products and to present ideas and concepts to customers, the media, opinion-makers and other stakeholders.

Retail spaces // 119340946

Retail spaces

The flexi-design store areas offer the ideal space for showcasing your brand.

«As a country we’re rich with Swiss products, heritage and brands. I believe this is an ideal platform.»

Nick Hayek, Swatch Group

Shaping the future together

Across an area of 180,000 m2 , THE CIRCLE encompasses a mix of uses that create manifold synergies. Seize the opportunity to present your offering to customers and business partners in these incomparable surroundings.

Omega – ahead of its time

Omega – ahead of its time

In the Brands & Dialogue module, the Swatch Group presents an 800 m² Brand House for Omega timepieces.

A tenant steeped in tradition: Jelmoli

A tenant steeped in tradition: Jelmoli

THE CIRCLE is pleased to welcome Jelmoli, Zurich’s premium department store, as a new tenant. This venerable department store is set to present exciting sales concepts over a floor area of 2,000 m².

Duty-free vendor Dufry is also on board

Duty-free vendor Dufry is also on board

Dufry AG is a further new anchor tenant in the Brands & Dialogue module. Across a sales area of some 5,000 m², Dufry AG is launching a new format to take it in a whole new direction at Switzerland’s most important airport.

Open, exciting, inviting

Its spectacular architecture and the interplay between modules encompassing business through to lifestyle make THE CIRCLE one of the most attractive commercial platforms in Europe.

Main square

Main square

South square

South square

North square

North square

The best neighbourhood

Over 150,000 passengers, commuters, visitors and staff frequent Zurich Airport every day, an extremely high footfall.

Plan Circle_en

Perfectly connected with the world

The excellent transport links include international direct flights, intercity trains, a regional commuter rail service, plus the regional bus and tram network along with car parks and direct access to the motorway.